A marketing company has developed software that crawls blogs and harvests marketing data from them. This is American ingenuity at its finest. Marketing data is a hot commodity, a valuable resource. Gathering marketing data has been difficult because people don't like to give out the information needed by the companies. So, a company has figured out a way to mine that information. The information on the blog will tend to be accurate (unlike surveys where people try to fudge their opinions) and free (unlike paying people for their opinions or paying a research company to do phone surveys).
It is a way to get a lot more data, a lot faster.
As a blogger, I don't care if the company reads my blog, categorizes me (I'm a white, married male, 30-45 years old with two children under two years old) and uses information I freely give to help companies better understand my needs. As long as they don't call me...what do I care. May you guys get rich doing this.
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