We live in an era marked with marketing gibberish. Our world is surrounded by slick words designed to artificially elevate the stature of whatever is being described. We no longer have employees, but “associates.” Students no longer fail, but “face academic challenges”. We bribe politicians through “campaign contributions” and they make good on the bribe by budgeting “earmarks.” We’ve become a wary people, always questioning what “wiggle room” could possibly be present when we hear a word; what does it really mean?
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